Every where I go these days (marketing groups that is) is seems the topic of Twitter comes up. To Tweet or not to Tweet is the question. I believe Twitter has many great communication uses in radio. And I think that when used properly, it can be a great way to keep radio out in front of the thousands of conflicting messages your listeners get everyday.
But unlike many technology advances, Twitter is not the favorite "new shiny object" of the younger listener. It is the geeky guys, the early adopters that are all a Twitter right now. So if you're a talk station, I'd be all over Twitter. As a female targeted station, right now... I'd put my efforts else where such as a dominating and active presence on Facebook.
This is a great read. Enjoy!
Who Is Really Twittering?
